Will’s Wax
The branding behind Will’s Wax is proudly home-grown and dripping with personality—just like the wax itself, harvested from his father’s apiary. The mustachioed bee icon pays homage to Will’s legendary handlebar, while the vintage styling and cheeky tagline channel the spirit of a true artisan. With nods to oats, IPAs, and old-school charm, this brand was built for the hipster hive. It’s all-natural, all-local, and all buzz.
