Lola Lawn Care
The owner of a new Lawn Care Company came to me in need of a logo and branding to help launch his business, Lola Lawn Care, named after his beloved dog. The demo he was targeting was young, affluent homeowners in St. Louis. After some initial sketches, we both agreed on this flowing cursive workmark. The juxtaposition between the sweeping tail of the L, and the sharp angles in lawn care, is jarring but pleasant. Both modern and elegant.
A clean cut and fresh take on a literal dirty business.
When they came to me for a logo, it was my job to explain they needed an entire brand. And that's what I delivered, thanks in part to the versatility of the design we landed on. Exhausting every logo variation I could think of, from the primary logos down to the favicon, it was important that the "feel" remained consistent.
The difference is in the details.
